Generation FACEBOOK

Do you remember where you were ten years ago on the eve of the new millennium? Those were the days when people thought the world was coming to an end, and many new brands used the number 2000 to promote their products. But, do you remember your social life ten years ago? It was certainly different. With the popularity of the internet and the birth of social networking sites—Facebook, Myspace—this decade changed the way we socially interact with others, keep up with friends, and share our thoughts and daily lives with the world.  

Social networking sites have become so popular that questions and phrases such as—do you have a Facebook?—add me!—are a must-do when you meet a new person. Facebook is definitely a great way to establish closer contacts with friends and family. However, the site might be a double edge sword.

According to a study conducted in India among thousands of office employees, the average employee spends about an hour on social networking sites during office hours every day, generating a 12.5% loss in labor productivity. Other studies show how addictive and distracting Facebook can be. On the other hand, there is also the fear from sociologists and psychologists that humans will forget how to interact with each other personally if we continue to communicate through text messages, e-mails, and Facebook—of course.

Although there are negative aspects associated with social networking sites, finding a balance is the key to appreciating the benefits of such sites. As this decade approaches an end, we have definitely become a generation that has upgraded the way we socialize and interact with others. We are thirsty to learn and maintain closer relationships with friends. Since the world did not come to an end as predicted by many ten years ago, in the 2000’s we became GENERATION FACEBOOK.  

What will the next generation bring us? More iPhones; new versions of Twitter, Facebook?

Just thinking…